I led the redesign of the marketing website, selzy.com. Sign-up conversion increased by 25%.

The previous design was outdated. The goal was a modern, professional site that builds trust with businesses choosing an email platform.

A sign-up flow we tested in 2025. The idea: show what Selzy does before asking for an email, then split the form into two short steps.

I designed the presentation for Selzy's AI features in 2026, already on the product team: the email builder, AI chatbots and the agent-first MCP. Each slide pairs one clear message with the product screen that shows it working.

From August 2023 through Q3 2024 I designed creatives for Selzy's US and Brazilian accounts in a team of three, trying new formats to make a dry topic bright.

In 2025 I led the team and set up an n8n automation that finds the top topics on Google Trends and Reddit for our posts and Reels.

Visuals for Selzy's email marketing benchmark: 40 billion emails sent by Selzy users, set against industry averages.

Ads for Selzy's paid social campaigns, in feed and story formats. Some carry one message in several looks, to test which one works.

A video for the launch of Selzy's AI email generator in 2024, built on a video format that was trending at the time. I did the creative direction: the storyline, the drafts and the overall look. Nikita did the 3D and the animation.

I designed the landing page and the ad creatives for Selzy's Black Friday 2024 sale, 40% off yearly plans.

Selzy T-shirts, hoodies and a tote bag, and a ticket giveaway for Reflect, a tech festival in Cyprus.