In 2024 Punto Pago was launching credit cards in Panama, where only about half of people trusted banks. The launch had to make a credit card feel safe and normal.

I started with an audit of their site. Most of their audience is on Android, and the site was heavy and slow there; it only worked well on iPhones. I designed a new landing page in Figma, put together a frontend and backend team, and we built it on Webflow so it opens easily on Android.

I designed the social ads and a 10-meter banner for the busiest metro station in the city, with a big celebrity as the face of the campaign. Conversion went up 55%, and that was only for joining a waitlist: people signed up before they could even get the card.